About the beans

Born in 2000 to combat prejudice, Diversity Beans force people to question their judgments. Because their flavor may not match their color, people are repeatedly surprised when they bite into a jelly bean expecting one thing and getting another. 

By creating a fun, simple experience that brings people together, we hope to inspire conversations about diversity, equity, and inclusion, and create the change we want to see in the world.

What are Diversity Beans?

A reminder to hit pause and analyze expectations when meeting new people

An invitation to learn life experiences and perspectives different from your own

A tangible way to experience bias based on perception

An expression of personal commitment valuing differences and promoting inclusion

A lesson in prejudice, stereotypes, and assumptions, proving looks can be deceiving

A tool (and community of resources) to help build diverse, equitable, and inclusive spaces

A catalyst for discussions on white supremacy, hate, privilege, fragility, and more

A sweet way (pun intended) to talk about bias, prejudice, and stereotypes with friends, kids, and family

Ways to use Diversity Beans: 

A branded promotional giveaway for job fairs and corporate sponsored events

A fun icebreaker activity at your next meeting (or in the classroom)

A memorable takeaway for corporate diversity training

A desktop reminder that your company values diversity and inclusion

An exercise for leadership training and professional development

A gift for new hires during orientation and onboarding

An inclusive holiday gift for employees, corporate partners, or students

A sensitivity activity for teacher training workshops

An anti-bullying campaign lesson or conference takeaway

A unique party favor or handout at speaking engagements, seminars, or family dinners

How do you use Diversity Beans?

Ways NOT to use Diversity Beans:

Diversity Beans are not a substitute for diversity training. Diversity Beans are an addition to training, a reminder, a takeaway, an activity in your training. Creating companies, classrooms, homes and communities that are diverse and inclusive is a process...we would love to be a part of yours!

Who uses Diversity Beans

Join the many schools and corporations that have incorporated Diversity Beans into their programs.


Everyone knows jelly beans. We deliver a memorable experience with a resonate message.


We create opportunities for important conversations and self-reflection. A change agent for good.


We bring people together, provide a space to grow in, and introduce a community ready to help.