Our Mission
Can Candy Be a Powerful Catalyst for Change?
In a world where appearances often influence our perceptions, Diversity Beans want to challenge the assumption that we can judge a jelly beanâor anything elseâby its color.Â
Mixed Up, With a Message
Our unexpected color and flavor combinations are a sweet way to make that point and disrupt our instinctive urge to make snap judgments based on visual cues alone.
Start More Conversations
Beyond being a sweet way to make a point, we hope our beans inspire people to explore, discuss, and challenge the biases we all carry.Â
Jelly Beans on a Mission
We want to spark eye-opening moments, helping participants uncover how bias sneaks into everyday decisions and interactions.Â
Ultimately, we hope our beans are a fun, thought-provoking way to see the worldâand each otherâthrough a more inclusive lens.
Â