Our Mission

Can Candy Be a Powerful Catalyst for Change?

In a world where appearances often influence our perceptions, Diversity Beans want to challenge the assumption that we can judge a jelly bean—or anything else—by its color. 

Mixed Up, With a Message

Our unexpected color and flavor combinations are a sweet way to make that point and disrupt our instinctive urge to make snap judgments based on visual cues alone.

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Beyond being a sweet way to make a point, we hope our beans inspire people to explore, discuss, and challenge the biases we all carry. 

Beans on a Mission

We want to spark eye-opening moments, helping participants uncover how bias sneaks into everyday decisions and interactions. 

Ultimately, we hope our beans are a fun, thought-provoking way to see the world—and each other—through a more inclusive lens.