I'm Tracy Jackson

and this is the story behind Diversity Beans

It All Started With a Picky Toddler...

Born from an innovative parent's frustration with their child's boycott of all green foods, the random color/flavor combinations of our jelly beans proved to be an impactful tool for something more than expanding toddlers palates: Fostering meaningful dialogues on bias.

Driven by Diversity

When I first learned about Diversity Beans, I was a military spouse (and veteran myself), entrepreneur, and mom to two little girls. Estranged from my parents following my interracial relationship, I knew all too well the devastating effects of prejudice and recognized Diversity Beans' potential as a tool for positive change.

Years earlier (2001), I founded the ecommerce brand iCelebrateDiversity, with the mission to find products that reflected diversity and encouraged inclusivity. Adding Diversity Beans was a natural fit, and in 2011, I acquired the company.

An Unconventional Icebreaker

Over 15 million assumptions have been challenged with Diversity Beans. Across the spectrum, from entertainment giant Disney to retail titan Target and beverage leader Pepsi, our innovative delivery method and thought-provoking message have resonated deeply. Whether in the classroom, community, or office setting, Diversity Beans have become a beloved and impactful tool, sparking conversations and fostering inclusion wherever they go.

A Pictorial Timeline

My blended life and entrepreneurial journey.

The Beginning

(young and naive) 1987

Inspiration is Born

(eyes opened to the lack of products reflecting diversity) 1991

Opened for Business

(launched ecommerce brand focused on inclusivity) (those dresses! ❤) 2001

Daughter #3

(and another amazing dress! ❤) 2003

CMSgt Promotion, USAF

(Highest enlisted rank attained by just 1%. Of those, only 6% are black) 2005

Discovered Diversity Beans

(and Jelly "the Bean") 2005

Acquired Diversity Beans


Purchased 1st Batch of Beans

(10,000 LBS) 2012

The Jackson Family

(and the creation of this .com) 2020