Giving Back

We believe in putting our values into action: 10% of our sales go towards supporting organizations that champion antiracism, equity, and inclusivity in our communities.

Our donations are split equally between financial contributions and in-kind support:

• 5% goes to partnered organizations through WeAreGoodness.io 
• 5% is donated as in-kind resources to under-resourced schools (To apply: School Donation Application).

Through WeAreGoodness.io, we empower our customers to direct our giving. After each purchase, customers choose where to allocate 5% of their purchase amount among these impactful organizations:

Southern Poverty Law Center: Catalyzing racial justice by dismantling white supremacy, strengthening intersectional movements, and advancing human rights for all.

SisterSong: Promoting reproductive justice for women of color through education, advocacy, and coalition-building to improve policies affecting marginalized communities.

Family Equality Council: Advancing equality for LGBTQ+ families through advocacy, community support, and education to ensure everyone experiences the love, safety, and belonging of family.

Our journey in fostering positive change is ongoing. We've been honored to support numerous individuals and organizations driving social progress. We invite you to explore these inspiring initiatives and their transformative work. By engaging with them, you can help amplify their impact and join our collective effort to create lasting change.

ACLU, Akiea "Ki" Gross - Woke Kindergarten, Ally Henny - Writer and Speaker, Benevolence Farm, Black Lives Matter Global Network Foundation, Black Lives Matter - OKC, Brightpoint Head Start, Britt Hawthorne - Anti-Bias Anti-Racist Educator and Author, Color of Change, Daniel Phelan Elementary, Define American, Dream Defenders, Earth Island Institute, Equal Justice Initiative, Fight for the Forgotten, Foundation for the Disabled, Gardner Pilot Academy, Justice for Breonna Taylor, Lansberry Elementary School, Liberty Hill Foundation, Liz Kleinrock - Anti-bias Anti-racism Educator and Author, NAACP Legal Defense Fund, National Bail Out, National Native American Boarding, School Healing Coalition, Nicole Cardoza - Anti-Racism Daily, Ocean City Schools , PS 105 Bay School, Respect Diversity Foundation, SisterSong, Southern Poverty Law Center, Stand for the Silent, Teachers 4 Social Justice, The Indivisible Project, The New Georgia Project, The Trayvon Martin Foundation, The United Negro College Fund, Third Wave Fund, Tiffany Jewell - Antiracist Author and Educator, Trans Woman of Color Collective, Trudi Lebron - Equity-Centered Coaching and Author, United Nations, United We Dream, YWCA - Reading to End Racism