Make Your Message Matter: DEI Gifts That Give Back

In a world flooded with branded stress balls, pens, and tote bags, companies are constantly searching for promotional items that actually stand out and leave a lasting impression. That’s where Diversity Beans come in—a simple but powerful alternative to typical swag that sparks real conversations and creates lasting impact.

So, What Are Diversity Beans?
Diversity Beans are jellybeans with a twist—the color doesn’t match the flavor. So that red one? It might taste like licorice. Green could be strawberry. Black might be lime. There’s no way to guess, and that’s the point. It’s a fun, unexpected reminder that you can’t judge anything—or anyone—by looks alone.

Immediate Benefits as a Promotional Product

1. Memorable Brand Association
When people try Diversity Beans at your next event or trade show, they get a moment they won’t forget. That instant when the flavor doesn’t match the color? It sticks. One marketing director said months after their conference, clients were still bringing up “the beans that tasted different than they looked.” It’s a simple surprise that makes your brand more memorable—and ties it to something meaningful. Way more powerful than another stress ball or pen.

2. Conversation Starter
That surprise moment? It gets people talking. One person said, “I wish I could’ve captured her face when it didn’t taste like she expected—it was priceless.” Reactions like that open the door for real conversations. It’s an easy, approachable way for your team to connect with potential clients or future hires and show what your company stands for—starting with a single jellybean.

3. Values Demonstration
Choosing Diversity Beans as your promo item sends a clear message—you’re a company that cares about inclusion and challenging assumptions. One customer put it best: “The message reflects our company values!” It’s a simple, tangible way to show what you stand for—louder than any statement on your website.

4. Differentiation from Competitors
In a sea of forgettable swag, Diversity Beans actually stand out. While other companies hand out the usual stuff, you’re giving people something fun, meaningful, and worth sharing. It’s the kind of thing they’ll talk about later—and that keeps your brand in the conversation.

Long-Term Benefits for Your Organization

1. Building a More Inclusive Culture
Diversity Beans aren’t just for giveaways—they’re a fun, low-pressure way to spark meaningful conversations inside your company. Whether in team-building sessions or DEI trainings, they help open the door to talking about bias and inclusion in a way that feels approachable, not overwhelming.

2. Keep Your Values Front and Center
Use them once, and people will remember. Use them consistently, and they become part of your company culture. One corporate team shared, “Diversity Beans are part of our overall awareness initiative…They’re a quick hit to keep diversity front and forward.” Easy to share, hard to forget.

3. Make a Real-World Impact
Every order supports something bigger. We partner with a fulfillment company that creates jobs for adults with disabilities—and we give back. 50% of fundraiser sales go to the cause, and 5% of all other sales support organizations advancing equity and justice. Your purchase helps build a more inclusive world.

4. Attract and Keep Top Talent
More and more, people want to work for companies that walk the walk when it comes to diversity. Handing out Diversity Beans at recruiting events—or having them around the office—shows candidates and employees that your values aren’t just buzzwords. You mean it.

5. Lead with Purpose
Companies that take creative, values-driven approaches stand out—and Diversity Beans help you do just that. When you use them as part of your strategy, you’re showing that your brand doesn’t just follow trends—it sets them, with purpose and heart.

How to Get the Most Out of Diversity Beans

To really make an impact, it helps to go beyond just handing them out. Here’s how to make Diversity Beans part of something bigger:

• Add your logo and a message that ties your brand values to the whole “looks can be deceiving” idea.

• Prep your team so they can explain the concept and spark thoughtful conversations when the moment’s right.

• Share the story behind the beans—how every purchase supports equity-focused nonprofits and creates jobs for adults with disabilities.

• Use them as part of your broader DEI efforts, not just as one-off swag.

• Bring them to everything—trade shows, new client meetings, onboarding kits, workshops—so the message stays consistent.

• Capture the magic. Photos, videos, or quick quotes from people reacting to the surprise flavor moment can be great content and conversation starters.

Diversity Beans do way more than grab attention for a moment. They give people something to feel, to talk about, and to remember. You’re not just giving away candy—you’re making your values visible, creating moments of connection, and helping spark real change.

In a world where authenticity matters more than ever, Diversity Beans are a small, sweet step toward something much bigger: more inclusion, more impact, and a brand people remember for all the right reasons.