About Us
In a world where appearances often shape how we see each other, Diversity Beans is on a mission to challenge the idea that you can judge a jelly bean—or a human being—by their color (or any other "other").
More than just candy, Diversity Beans are a playful, yet powerful tool for connection—bridging divides and sparking dialogue through the simple act of sharing.
Our mission is to build a more inclusive world by using jelly beans to open hearts.
Whether used in classrooms, workplaces, fundraising events, or around the kitchen table, our beans help people of all ages start meaningful conversations about bias, belonging, and the beauty of diversity.
Because sometimes, the simplest things—like a jelly bean—can open the door to the biggest changes.
At Diversity Beans, we believe that how we operate is just as important as what we create. That's why our partnership with Vector Industries is such a perfect match for our values and mission.
More than just our fulfillment partner—they're a nonprofit organization dedicated to providing meaningful employment opportunities for adults with disabilities.
It's just another way Diversity Beans works to create a more inclusive world—from the product itself to the hands that prepare it for your doorstep.
The Evolution of a Big Little Idea
